Most Businesses Waste Money on Ads — Here’s How Not To.
Every day, businesses pour lakhs into digital ads expecting leads, sales, or brand buzz—only to watch their budgets disappear without results. If this sounds familiar, you’re not alone. At Intellitron Genesis , we've audited countless campaigns and found that most brands in Mumbai and around the world are making the same mistakes. The Harsh Truth: Most Ad Spend Is Blind Here’s why your ads probably aren’t working: Targeting is too broad. The creative doesn’t match your audience’s mindset. Landing pages don’t convert. There's no retargeting strategy. You're trusting platforms’ default settings too much. Without clarity, strategy, and continuous optimization, your campaign budget turns into a monthly donation to ad platforms. Step-by-Step: How Not to Waste Money on Ads Here’s a blueprint that actually works—and is proven to drive ROI: 1. Start with Intent, Not Assumptions Before you boost a post or run a campaign, define what success looks like. Is it leads?...