Performance Marketing vs Brand Marketing: What Works Best in the Indian Market in 2025
Introduction In 2025, Indian brands—especially in metro regions like Mumbai, Delhi, and Bengaluru—are at a critical crossroads. With rising CAC (Customer Acquisition Costs), shorter attention spans, and fierce digital competition, CMOs and marketing heads are reevaluating what drives ROI: performance marketing or brand marketing? At Intellitron Genesis, we work closely with India's fast-scaling brands to help them strike the right balance. Let’s break down the current scenario and reveal what really works best in the Indian marketing ecosystem today. What is Performance Marketing? Performance marketing is a results-driven digital strategy focused on metrics like clicks, conversions, leads, or sales. Common channels include: Google Ads (Search & Display) Meta (Facebook/Instagram) Ads Affiliate marketing Influencer partnerships with direct CTA It’s measurable , trackable , and perfect for brands needing short-term results or rapid customer acquisition . What is...