Festive Campaigns Need Better Planning
Festive seasons are prime time for D2C e-commerce brands—but most campaigns fall short because planning starts too late or lacks precision. The result? Wasted ad spends, delayed deliveries, poor conversion rates, and missed opportunities. If you're running a D2C brand, especially in high-demand markets like Mumbai, here's why you must treat your festive campaigns like a launch, not a last-minute promotion. The Festive Spike Is Predictable—So Why Isn't Your Strategy? Every year, festivals like Diwali, Raksha Bandhan, Eid, Navratri, and Christmas lead to massive spikes in traffic and buying intent. And yet, many brands still scramble to get creatives ready or products restocked just weeks before. Real planning needs to begin 60-90 days before your key dates—with data, inventory, logistics, and marketing all aligned. Timing + Targeting = Results Most successful festive campaigns aren't about the biggest budget—they’re about precise timing and laser-sharp targeting. Segme...