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  When you’re a solo entrepreneur or an early-stage startup, every rupee counts. Running ads on Google, Instagram, and Facebook might sound like the fastest way to get leads—but without strategy and budget control, it's often the fastest way to drain your wallet. At Intellitron Genesis, we’ve worked with brands that went from zero to consistent leads without touching massive ad budgets. Here’s how you can do the same. 1. Get Your Website SEO Right First Search traffic is free traffic. And when optimized correctly, it keeps bringing in leads even while you sleep. Start with strong keyword research. Optimize your homepage, service pages, and blogs. Use tools like Google Search Console to fix crawling issues. Target local SEO—especially important for startups in Mumbai and other Indian cities. If you haven’t already, explore our E-commerce SEO Checklist for a detailed blueprint on ranking higher. 2. Create Problem-Solving Content Instead of promoting your product, start ...

  Every day, businesses pour lakhs into digital ads expecting leads, sales, or brand buzz—only to watch their budgets disappear without results. If this sounds familiar, you’re not alone. At Intellitron Genesis , we've audited countless campaigns and found that most brands in Mumbai and around the world are making the same mistakes. The Harsh Truth: Most Ad Spend Is Blind Here’s why your ads probably aren’t working: Targeting is too broad. The creative doesn’t match your audience’s mindset. Landing pages don’t convert. There's no retargeting strategy. You're trusting platforms’ default settings too much. Without clarity, strategy, and continuous optimization, your campaign budget turns into a monthly donation to ad platforms. Step-by-Step: How Not to Waste Money on Ads Here’s a blueprint that actually works—and is proven to drive ROI: 1. Start with Intent, Not Assumptions Before you boost a post or run a campaign, define what success looks like. Is it leads?...