Startups Are Prioritising UX First — And It’s Paying Off
When founders build their MVPs today, one thing is clear — User Experience (UX) is no longer an afterthought. It's the starting point . From seed-stage startups in Mumbai to global early ventures, UX is getting the spotlight it has long deserved. Why UX Is Now the Starting Line Startups today are competing in saturated markets. An MVP that just "functions" isn’t enough anymore. Founders are realising that people don’t just use a product — they feel it. If it’s clunky, confusing, or slow, users won’t stick around long enough to see its value. So, smart startups are doing what the top product teams have always done: making UX the first priority, not the last polish. What Prioritising UX Really Looks Like Early UX Testing : Usability testing isn’t delayed until post-launch. Startups are using click-through prototypes, mockups, and UX interviews from Day 1. Design-First MVPs : Even a basic MVP is being treated like a finished product — simple, intuitive, and well-style...